Monday, May 11, 2009

Google Alerts

Official Website: http://www.google.com/alerts

Google Alerts is a service you can use to track a particular search term. For example if you wanted to know any time that UVU appeared in the news, you could set up a Google Alert that would send you an email any time that UVU shows up in the news, or on a blog, or other new information source on the web.

This is an excelent tool for brand management whether personal or professional. You can set up alerts to inform you of any new iformation that is being disseminated about you, your business or even your competitors. Anything that you can search for you can also be alerted about.

Set up some alerts and try it out. As the alerts start filling your email inbox you can fine tune them to provide you with just the information that you are interested in.

I have a Google Alert set up for a general search on my name Brett Michaelis. I tend to get an email once a month or so about various different news papers that post the honor role or local sports where some by the first name Brett and someone else by the last name Michaelis appear in the same report. It hasn't proven terribly useful for me as a source of information. One thing I have been able to determine is that I am not showing up in the news. That is probably for the best.

No comments:

Post a Comment